🛠️ Invention or technique

Cyworld and the mini-hompy

Cyworld y el mini-hompy

Date
c. 1999-2003 · confidence medium
Place
Seoul, South Korea
Credited to
Lee Dong-hyung and SK Communications
Field
Communication

What it is

A South Korean social network in which each user had a 'mini-hompy', a personal space with an avatar room, photos and diary, and a virtual currency (dotori) used to buy items. A pioneer of virtual-goods economics and the mass social network.

Cyworld began in 1999 as a project by KAIST students; SK bought it in 2003, and the mini-hompy launched around 2001. The representative date is approximate.

What it led to

  • virtual-goods economics and social micropayments
  • a social network with more than 20 million users in Korea
  • precedents for Korean mobile social networks
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Sources✓ verified 2026-11-04