Helvetica typeface (Neue Haas Grotesk)
Tipografía Helvetica (Neue Haas Grotesk)
- Date
- 1957 · confidence high
- Place
- Münchenstein, Basel-Landschaft, Switzerland
- Credited to
- Max Miedinger and Eduard Hoffmann
- Field
- Knowledge & symbols
What it is
A neutral sans-serif of high legibility, born as Neue Haas Grotesk and renamed Helvetica in 1960. It became the typeface of the International Typographic Style.
It was inspired by the 1896 Akzidenz-Grotesk; Max Miedinger drew it under Eduard Hoffmann's direction.
What it led to
- corporate and transit visual identities
- Arial as an alternative
- a standard font for systems and screens