Infinite scrolling
Scroll infinito
- Date
- 2006 · confidence low
- Place
- San Francisco, California, United States
- Credited to
- Aza Raskin
- Field
- Knowledge & symbols
⚠️ Disputed: the sources disagree.
What it is
A web design pattern in which content loads dynamically at the bottom of the page as the user scrolls, giving the impression of an endless list rather than dividing content into discrete pages; usually credited to Aza Raskin.
The exact authorship and date of infinite scrolling are not well documented; it is usually credited to Aza Raskin around 2006.
What it led to
- mass adoption across social media and mobile apps
- debate over its role in addictive design and compulsive content consumption
- Aza Raskin himself has expressed regret over its impact
- partial replacement of classic pagination on the web