International System of Typographic Picture Education
Isotipo
- Date
- 1925-1935 · confidence high
- Place
- Vienna, Austria
- Credited to
- Gerd Arntz y Otto Neurath
- Field
- Communication
What it is
A standardised pictographic system —the "Vienna Method of Pictorial Statistics"— devised by Otto Neurath and drawn by Gerd Arntz to represent social, technological and historical data through the serial repetition of identical symbols.
What it led to
- Modern pictogram-based infographics
- International signage design (airport and restroom icons)
- Precursor of contemporary data visualisation
- Adoption in educational and museum publications worldwide