Krating Daeng energy drink
Krating Daeng, bebida energética
- Date
- 1976 · confidence high
- Place
- Bangkok, Thailand
- Credited to
- Chaleo Yoovidhya (TC Pharmaceutical)
- Field
- Life & health
What it is
A tonic with caffeine, taurine and vitamins developed in 1976 as an energy drink for drivers and manual workers. Its Western version, Red Bull, was born in 1987 thanks to Dietrich Mateschitz.
It was inspired by Japanese tonics such as Lipovitan D, which already existed; Chaleo's innovation is the formula and its marketing in Thailand. The 1976 date is that of Krating Daeng's launch.
What it led to
- Red Bull (1987) and the global energy-drink market
- energy drinks in Asia (M-150, Lipovitan)
- marketing of energy drinks through sport and extreme advertising