McGurk effect
Efecto McGurk
- Date
- 1976 · confidence high
- Place
- Guildford, United Kingdom
- Credited to
- Harry McGurk and John Macdonald
- Field
- Life & health
What was discovered
A perceptual phenomenon in which visual information from a person's speech alters what is heard, so that a seen sound and a different heard sound are perceived as a third sound.
Discovered by accident at the University of Surrey while McGurk and MacDonald were studying speech perception in infants.
What it led to
- Research on audiovisual speech integration
- Evidence used in research on sensory processing disorders