Self-service supermarket
Supermercado de autoservicio
- Date
- 1916–1930 · confidence high
- Place
- Memphis, Tennessee, United States
- Credited to
- Clarence Saunders (Piggly Wiggly, 1916); Michael Cullen (King Kullen, Queens, 1930); Sylvan Goldman (shopping cart, 1937)
- People
- 👤 Clarence Saunders1881–1953👤 Sylvan Goldman1898–1984
- Field
- Life & health
What it is
Store where the customer serves themselves among the shelves and pays at a checkout; King Kullen added scale, parking and discounting. It reorganised the food trade.
What it led to
- Brand, packaging and advertising as substitutes for the shopkeeper
- Weekly car shopping and the hypermarket
- Concentration of distribution and national chains
Built on
Made possible
- Barcode and Universal Product Code1952-1974
- Shopping trolley
- Hypermarket